Currently I’m working on a CPA site and I found a company called http://www.cpasitesolutions.com/. What they are offering sounds general perfect for my client and frankly more than I can offer in website development. I have some serious questions about duplicate content and google strict guidelines for webmasters. What they do is produce you a website with over 3000 articles, and a great deal of interactive content but it is the same for everyone that buys the system.
Shouldn’t google be beating down the hammer of death on sites that are basically cloned information? Maybe I’m misunderstanding something in googles guide lines for webmasters but I thought we weren’t allowed to have duplicate content? I guess my question is, is this site using good or bad web practice, will it get my client site basically black listed if I use it and google finds out all the sites are the same? Should my client have a site that is the clone of her competitor and what is the ramifications for her business? And should you trust a company that has one or two lies that you know of on their webpage? All of these questions really have me perplexed at the thought of continue with this web project and really have me yanking out my hair.
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Ron on 22 February, 2010 at 3:28 pm #

I’m sure that buying a “cloned” system, there are some design changes allowed for every client. In fact, some just sell the system and it stays the same as others because it was bought by clients that had no experience in doing the work. If you later have someone who knows how to modify the files and server-side scripting content, payment gateways, etc., I’m sure you can make enough changes as to NOT be a total clone.

Google looks more for content. There’s other criteria which the Google ‘Bot looks for, but it is not concerned about the look that much. Your meta tags, descriptions and keywords will be different and other SEs still use these. If the company selling the package also has a SEO service, then you should do ok.

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