Or does it mean that they will sell the collected survey information to consumers?

” P______ collects aggregate information regarding what areas of our site users may access, as well as individual information volunteered by the user, such as contact and survey information and/or site registrations or petition signatures. Information collected is the property of the creator of the petition as well as P_____, (unless the petition creator has made use of P_____’s arrangements for exclusivity). The information collected is used to improve the content of our site, to notify users about updates to our site, and may also be used by us or other reputable organizations to help contact consumers for marketing purposes. Users should also know that information gathered as a result of signing a petition can also be made public when a signed petition is presented by its creator to the intended target or recipient of the petition, (such as a public official).